CLAIM YOUR SPOT!

THE “WHERE-TO-START” CHURCH COMMUNICATION TRAINING PROGRAM

Communication processes pastors love - even without a budget!

STOP SCROLLING!

if you are tired of...

explaining the value of communication and getting church leadership buy-in

doing it all alone and having a hard time saying no to last-minute requests

getting leaders on the same page when it comes to guidelines and style guides

being overwhelmed with all there is to know and learn about church communication

Tired of figuring out where your church time ends and life begins?

You may be an

ACCIDENTAL CHURCH COMMUNICATOR

And you've probably asked yourself this question at least 100 times...

HOW CAN I CREATE

SYSTEMS AND PROCESSES

— EVEN WITHOUT A BUDGET?

THAT EVERYBODY LOVES (AND FOLLOWS!)

UGH...


I remember those days. No time, no budget and this deep desire to make a difference, to make things matter. Communicate efficiently.


For the sake of the Gospel.


I saw church communication as a ministry and that was in many ways my mission field.


Maybe I didn't see their faces but I knew there were souls on the other side of every slide, every announcement, every postcard, every bulletin, every mailer.


Real people.


The problem was I wore many hats.


Designer. ProPresenter clicker. T-shirt presser. Web update-r. Video producer (ha!).


Maybe you can relate.


There was never time to stop and plan. Who am I kidding? There was barely time to stop and think.


Flying by the seat of my pants is an understatement.


Insert *sigh* here.


Saturday nights I would sit by my computer waiting for the Scripture and notes for the sermon that would begin just a few hours later.


Sometimes I had a great image for the sermon series (by the grace of God) but had no clue how to turn it into a sermon bumper video.


Other times, I had the perfect sermon bumper but had no idea how to turn it into a banner for the website, a banner for Facebook, image for slides and an image for our newsletter.


Many times we used a blurry screenshot of the video.


#dontjudgeok


And I heard it often from my spouse: "You're not even being paid to do that!"


But I'm glad I've asked myself these questions.


What can I do to create consistent systems and processes?


And how can I make sure the pastors and other leaders love them AND follow them?


And what if we don't have a budget, can we still have a communication plan in place?


But before I tell you what I've found, let me tell you about some myths I've debunked along the way.

Myth #1

BUDGET

"Until I have a budget for communication this will never get better."

Myth #2

ENGAGEMENT

"No one reads announcements and we can't get them to engage."

Myth #3

LEADERSHIP

"Leaders will never understand the importance of communication."

Myth #4

TIME

"I don't have time to do anything else besides chasing deadlines."

Can you relate?

Introducing...

CLAIM YOUR SPOT!

Communication processes pastors love - even without a budget!

THE “WHERE-TO-START” CHURCH COMMUNICATION TRAINING PROGRAM

A 7-week mentor-led church communication training program for consistently creating strategies that grow with your church (even with ZERO budget!).

WHAT 4:12 LAB IS

WHAT 4:12 LAB IS NOT

It's not coaching meetings but mentor-led sessions in a small group setting where we pop the hood and walk together from day one.

It's not just a library of videos that overwhelm, but curated content that is sent week by week along with specific missions.

It's not the next new thing. Trendy now, obsolete later. You will learn timeless strategies that go beyond any trendy tool or tactic.

It's not a set of complicated workflows just for big churches but your own strategy independent of budget or size.

NEXT LAB STARTS IN:

JANUARY

WHAT YOU WILL GET

MENTORSHIP

Weekly virtual meetings with your group, plus two one-on-ones with your mentor.

EDUCATION

Step-by-step videos added to your dashboard on a weekly basis.

MISSIONS

Weekly missions so you can start executing and seeing results immediately.

Over 20 templates and checklists to get you started without having to reinvent the wheel.

TEMPLATES

Because we all need accountability. Your mentor will help you set weekly smart goals.

ACCOUNTABILITY

Your own small group for community and access to a private Facebook group.

COMMUNITY

"What's powerful about Barbara is that she knows how to create a church communication strategy that works for any church. In just a few short weeks she showed me how to help my church grow in reach, passionate volunteers and generous givers. Barbara is a discovery queen!"

Chris Abbott (Abbo)

GUTS CHURCH - gutschurch.com

WHAT YOU WILL LEARN

LAB WEEK 1: Discovery - Your Church

Goal: To understand and to outline your church’s voice and to start creating unity with leadership when it comes to church communication.

  • Introduction to Church Communication
  • The budget
  • Leadership
  • Discovery meetings
  • Discovery meeting 1: Your church
  • Goals
  • Agenda
  • Strategy behind questions
  • Objections

DOWNLOADABLE FILES INCLUDED

  • Why Discovery
  • Discovery Questions
  • Meeting Agenda
  • Strategy Behind the Questions

LAB WEEK 2: Discovery - Your Audience

  • Introduction to target audience
  • Narrow audience vs everyone
  • Who are you better prepared to serve?
  • Discovery meeting 2: Your Audience
  • Goals
  • Agenda
  • Strategy behind avatars
  • Objections
  • Persona avatars
  • Before and after grid
  • Empathy map

Goal: To understand we can’t serve everybody and to outline the audience(s) you are now better prepared to serve as a church.

DOWNLOADABLE FILES INCLUDED

  • Discovery Questions
  • Meeting Agenda
  • Strategy Behind the Avatars
  • Persona Avatar
  • Before and After Grid
  • Empathy Map

LAB WEEK 3: Discovery - The Engagement

Goal: To understand and identify the engagement gap between your church and the people you are trying to reach.

  • Introduction to Engagement Optimization
  • Discovery meeting 3: The Engagement
  • The engagement gap
  • Goals
  • Agenda
  • Strategy behind questions
  • Objections

DOWNLOADABLE FILES INCLUDED

  • Discovery Questions
  • Meeting Agenda
  • Strategy Behind the Avatars

LAB WEEK 4: People First

Goals: To understand the importance of being people centric, how to automate and delegate tasks and how to understand your audience(s)

  • Scripture: Who is my neighbor
  • People > Process > Tools
  • From promotion to engagement
  • The coffee shop conversation
  • Audience language
  • Demographic research
  • Generational research
  • People matrix
  • Delegate and automate
  • Weekly checkin
  • Ministry discovery
  • Ministry monthly checkin

DOWNLOADABLE FILES INCLUDED

  • Discovery Questions
  • Meeting Agenda
  • Strategy Behind the Avatars
  • Persona Avatar
  • Before and After Grid
  • Empathy Map

LAB WEEK 5: Processes and Workflows

LAB WEEK 5: Processes and Workflows

  • Scripture: This is how you are to build it
  • People > Process > Tools
  • Anatomy of a church communication plan
  • Lean church communication
  • Church lean canvas
  • Vision/momentum organizer
  • Engagement momentum
  • Processes and systems
  • Engagement workflows
  • Church promotional matrix
  • Request forms
  • Church communication assessment
  • Reinforcing processes

DOWNLOADABLE FILES INCLUDED

  • Church Communication Plan
  • Church Lean Canvas
  • Vision/Momentum Organizer
  • Engagement Workflow
  • Promotional Matrix
  • Request Forms

LAB WEEK 6: The Tool Shed

Goals: To learn how to collect, filter, manage and effectively use tools to streamline processes.

  • Scripture: What is in your hands?
  • People > Process > Tools
  • Choosing tools
  • Tool shed
  • Project management system
  • Documenting your process
  • Process templates
  • Style guides

DOWNLOADABLE FILES INCLUDED

  • Tool Shed
  • Process Templates
  • Style Guides

LAB WEEK 7: Prayer

Goals: To be reminded of why we do what we do.

  • Scripture: Commit to the Lord whatever you do
  • The missing piece
  • Margin
  • God of the little things
  • God of the big things
  • A king and a father
  • Listen

DOWNLOADABLE FILES INCLUDED

  • Prayer Cards

FAQ

WHERE ARE THE GROUP MEETINGS?

All meetings are held online, with your mentor and your small group. You will need a strong internet connection, a camera and a good headset as they will be done via video conference.

It depends. Are you a volunteer just helping out with a few tasks a week or are you committed? Would you be able to get a meeting with your pastor and share with him what you would like to do? If you have at least a little bit of influence you may find that this program is the answer to all of those nights wondering how to get leadership buy-in for church communications.

I'M JUST A VOLUNTEER, IS THIS FOR ME?

You will meet with your mentor and small group for 90 minutes every week and you will have weekly videos to watch and missions to accomplish that may require another hour or so on a weekly basis. The more you commit the sooner you will see results.

HOW MUCH TIME DO I NEED TO COMMIT?

WHAT PRIOR KNOWLEDGE DO I NEED TO HAVE?

Assuming you are already familiar with your church and how communications are done now, you don't need to have any other expertise or knowledge. That's what we are here for. Proficiency with a computer will be essential for the group meetings though.

EN ESPAÑOL?

Tenemos capacidad para enseñar en español, pero es necesario llenar por lo menos un grupo por completo. Habla con Barbara!

Do you have questions?

ASK IN OUR FACEBOOK GROUP

CHURCH COMMUNICATION STRATEGIES

REQUEST ACCESS

ABOUT ME

I'm a wife and a mother of three. A geek and a storyteller.


I accidentally became a church communicator when I encountered Jesus for the first time through a church plant in 2010. I faced the same struggles you face now but the Lord brought me through them and now it's time for me to pass on what I learned.


4:12 Lab was inspired by Ephesians 4:12, and that's my desire to equip you for the sake of the Gospel!

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This is your time!

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